“BLINK by Xiao En,” in which SOOTH joined in interactive experience design, won 3 Bronze and named 1 Merit at the Kancil Awards 2019. Kancil Awards is the largest and most prestigious advertising award in Malaysia.
＊Film & Branded Content Kancils：●Best use of interactive & dynamic content
＊Digital Experience Kancils：●Best use of web platforms、●Kancil for Good：Digital Experience
＊Film & Branded Content Kancils：●Innovation in Film & Branded Content
SOOTH has announced its Gaze Counter. This solution scores and analyzes the gazes of video viewers, thereby aiding video creators in optimizing their content.
Shibuya's FabCafe Tokyo hosted an event called, “Haptic Design Meetup Vol. 9: Haptic x (Skill) Design.” This event is a part of a project for pursuing a new design field known as “Haptic Design,” which is based on the sense of touch. The event was an opportunity to brainstorm on practical know-how. Sooth attended to present and discuss case studies on the use of the five sense in sports and analyses of physical movements.
Sooth's Director and CDO Takayuki Yoshizawa and Daiko's Hiromichi Yamaguchi spoke for an article titled, “Consumer Data-Driven Marketing News.” They discussed their visions for and the potential outcomes of the feelings-sensing laboratory project that Daiko and Sooth started in collaboration with another two companies. They aim to find what consumers genuinely desire by sensing their biological reactions.
Harajuku's WeWork Iceberg hosted an event titled, “New Music School Vol. 00: Music Needs New Professionals.” This conference is to launch a new music school that will nurture a new generation of businessperson to produce music for the 21st Century. Sooth attended a start-up pitch session and showcased its Brain Monitor.