Shibuya's FabCafe Tokyo hosted an event called, “Haptic Design Meetup Vol. 9: Haptic x (Skill) Design.” This event is a part of a project for pursuing a new design field known as “Haptic Design,” which is based on the sense of touch. The event was an opportunity to brainstorm on practical know-how. Sooth attended to present and discuss case studies on the use of the five sense in sports and analyses of physical movements.
Sooth's Director and CDO Takayuki Yoshizawa and Daiko's Hiromichi Yamaguchi spoke for an article titled, “Consumer Data-Driven Marketing News.” They discussed their visions for and the potential outcomes of the feelings-sensing laboratory project that Daiko and Sooth started in collaboration with another two companies. They aim to find what consumers genuinely desire by sensing their biological reactions.
Harajuku's WeWork Iceberg hosted an event titled, “New Music School Vol. 00: Music Needs New Professionals.” This conference is to launch a new music school that will nurture a new generation of businessperson to produce music for the 21st Century. Sooth attended a start-up pitch session and showcased its Brain Monitor.
Sooth will have a booth (Booth No. D112 in Hall 5) at the Digital Content Expo, held from November 14 through 16 at the Makuhari Messe (to be held simultaneously with Inter BEE). The firm will exhibit its Brain Monitor, which visualizes the brain's reaction to stimuli in real time. It will also give a presentation and provide individual briefings on how the Brain Monitor analyzes the data it acquires to generate solutions to various issues faced by marketing and other professionals.