By the stage of thinking and reacting,
people’s perception of what they felt has
already been influenced by conscious biases.
By obtaining data and building databases of vital reactions,
we can make assumptions about the layers of latent insights
to be uncovered in the deepest part of the mind based on
instantaneous reactions rather than on
responses made after the fact.
In order to gain these insights, we collect data on reactions to certain stimuli through vital sign. We believe that combining data obtained for eye tracking, EEG, ECG, and the electrical resistance of skin resistance is effective for this.
Using a method that places tiny cameras around the eyes, eye movement can be tracked not only to reveal roughly the area where a person is looking, but with the methods we use, also down to the level of a single letter in on-screen text, for example (viewing angle under 1, down to 120 fps).
The reason for using vital reaction sensing is to avoid the response bias that occurs with response-based research. We use the optimal simple devices and algorithms to obtain brain activity data while also maintaining accuracy in the data collected.
Collected data is uploaded to the cloud immediately, and from there can it be aggregated in a variety of ways for output at any time. Our user interface design is meant to visualize data in a way that makes it easy even for non-specialist users to understand.
Not only supports output in the form of figures and graphs
but also makes them easier to use.
Provides support that includes suggestions revealed by combining logs
tracking brain activity, behavior, eye movement, and more.
For instance, we can identify the attention peak drawn
from the trends in brain activity and eye movement within a group.
Then, as part of our feedback, we can immediately recommend that
the client place the most crucial elements of its message in that location on the screen.
MOST INNOVATIVE APP AWARD
For video, still images, and 2D designs
For product design and display methods
For building exterior appearance and interior design
For evaluating proficiency levels during simulation experiences
For assessing user experience for websites and systems
For job aptitude and compatibility recommendations using vital reaction.
Uses vital reactions to identify abilities that may lie under the surface
Revealing smartphone use and viewing attitudes in real space