By the time they think about and react to a perceived feeling,
people have already been influenced by conscious biases.
By building databases of collected biological reaction data,
we can make assumptions about the layers of latent insight
hidden deep within the mind or about the instantaneous reactions that people cannot recall after the fact.
To gain these insights, we collect data on reactions to certain stimuli through biological reactions. We believe that combining data on eye tracking, EEG, ECG, and GSR is an effective approach.
We grasp where people are looking by tracking the angles of their pupils. We generate heat maps from this data, while also counting the duration and frequency of glances toward specific objects.
By calculating how long gazes linger on people, products, logos, or telephone numbers, we can evaluate the effectiveness of videos. The Gaze Counter also allows for comparative analyses of the performance of such videos. (Transcosmos inc. uses this technology in its GAZE HACK service.)
The reason for using biological reaction monitoring is to avoid the response bias that occurs with response-based research. We use the optimal devices and algorithms to readily obtain brain activity data while also maintaining accuracy in the data collected.
Collected data is immediately uploaded to the database, from which it can be restructured in a variety of ways for output at any time. Our user interface design is meant to visualize data in a way that makes it easy for even non-expert users to understand.
We generate reports, in the form of figures and graphs,
and also offer support to make these reports easy to use.
We provide assistance through incremental knowledge revealed through a combination of logs
on brain activity, behavior, eye movement, and more.
For instance, we can identify attention peaks drawn
from the composite data of brain activity and eye movement.
We can then provide feedback about new discoveries, such as recommending that
the client place the most crucial elements of its message in a particular location on the screen immediately after these peaks.
For video, still images, and 2D designs
For product design and display methods
For building exterior appearance and interior design
For evaluating proficiency levels during simulation experiences
For assessing user experience for websites and systems
For job aptitude and compatibility recommendations using vital reaction.
Uses vital reactions to identify abilities that may lie under the surface
Revealing smartphone use and viewing attitudes in real space