ExperienceDesign

Evolve Experiences

We create new experiences and services
by leveraging dramatically evolving devices,
AI, and other technologies, and by
incorporating interpretations and assumptions
about human psychology, especially those based on biological reaction monitoring.
We also use sophisticated VR simulations
to predict real-world effects.

Capture Analyze Design

Capture / Analyze / Design

Our process for experience design involves
using technology to capture biological reaction data, analyzing this data
using outside-the-box thinking, and responding to needs or problems
with new interpretations of this data.
This approach allows for evidence-based experience design.

Capture

Method 01

Capture

We track biological reactions and behaviors, and store the data. We use this data to create a multimodal data set that includes logs for EEG, ECG, galvanic skin response (GSR), eye movement, and behavior.

Insight Research
Analyze

Method 02

Analyze

We use a variety of algorithms to restructure the data obtained. We analyze it after we have made it easier to understand through visualization. Our use of AI allows us to draw out trend values and make postulations.

Design

Method 03

Design

We design experience services and content by combining visualized data and analysis results with a creative vision. We are building a database of user experience data obtained through the services we offer.

Capture

Method 01

Capture

We track vital reactions and behavior and store the data on the cloud. We use this data to create a multimodal data set that includes linked logs for EEG, ECG, the electrical resistance of skin, eye movement, and behavior.

Insight Research
Analyze

Method 02

Analyze

We use a variety of algorithms to reaggregate the data obtained. We analyze it after we have made it easier to understand through visualization. Our use of AI allows us to draw out trend values and make assumptions.

Design

Method 03

Design

We design experience services and content by combining visualized data and analysis results with creative vision. We also accumulate user data obtained through the experiences provided in the initial data sets.

All Works