ExperienceDesign

Evolve Experiences

We can create new experiences and services
by leveraging dramatically evolving devices,
AI, and other technologies, building in
interpretations and assumptions
about human psychology, especially those based on vital sign reaction sensing.
We also use sophisticated VR simulations
to predict real-world effects.

Capture Analyze Design

Capture / Analyze / Design

Our process for experience design goes like this:
Use technology to capture reaction and behavior data, analyze that data,
and then put our imaginations to work
in every detail of the design.
This allows us to achieve user experience design tied directly to science.

Capture

Method 01

Capture

We track vital reactions and behavior and store the data on the cloud. We use this data to create a multimodal data set that includes linked logs for EEG, ECG, the electrical resistance of skin, eye movement, and behavior.

Insight Research
Analyze

Method 02

Analyze

We use a variety of algorithms to reaggregate the data obtained. We analyze it after we have made it easier to understand through visualization. Our use of AI allows us to draw out trend values and make assumptions.

Design

Method 03

Design

We design experience services and content by combining visualized data and analysis results with creative vision. We also accumulate user data obtained through the experiences provided in the initial data sets.

Capture

Method 01

Capture

We track vital reactions and behavior and store the data on the cloud. We use this data to create a multimodal data set that includes linked logs for EEG, ECG, the electrical resistance of skin, eye movement, and behavior.

Insight Research
Analyze

Method 02

Analyze

We use a variety of algorithms to reaggregate the data obtained. We analyze it after we have made it easier to understand through visualization. Our use of AI allows us to draw out trend values and make assumptions.

Design

Method 03

Design

We design experience services and content by combining visualized data and analysis results with creative vision. We also accumulate user data obtained through the experiences provided in the initial data sets.

All Works