We design and deliver content and
services by combining visualized
psychological data with creative vision.
We are able to glean insights from the subconscious
about what influences psychology and behaviors by
tracking and analyzing vital reactions, behavior, and more.
Sooth's Anti-Heatstroke Project has won the Human Impact Award at the OutSystems Innovation Awards 2018. This is the second consecutive year in which the firm has received the award, following its win last year as Japan’s first recipient. *Last year, the experience design department (now known as Sooth) of AOI Pro. Inc. won the award. (Press release [PDF: 335 kB])
The firms participated in Beyond 2020 Night Vol. 2, a program of Thursday-night gatherings at the Venture Café Tokyo (a program/event that brings together innovators). Offering their perspectives on inclusive innovation, they served as moderators for a panel discussion on “The Thrill of Entrepreneurial Options,” an event to which student entrepreneurs were invited.
SOOTH recently teamed up with AOI Pro. and Director’s Think Tank (a group company) to deliver a presentation entitled “Capturing Hidden Insights Through Sensing Emotion” at the Kancil Festival 2018, the largest and most prestigious advertising conference in Malaysia. (See “Columns” for details)
We used the Multi-Channel Edition of Sooth’s original Insight Scripter app, which enables visualization, digitalization, and previewing of brain activity for multiple people in real time to support a project focused on brain activity, AI, and classical music held by Accenture. (See “Columns” for details)