We design and deliver content and
services by combining visualized
psychological data with creative vision.
We are able to glean insights from the subconscious
about what influences psychology and behaviors by
tracking and analyzing vital reactions, behavior, and more.
SOOTH recently teamed up with AOI Pro. and Director’s Think Tank (a group company) to deliver a presentation entitled “Capturing Hidden Insights Through Sensing Emotion” at the Kancil Festival 2018, the largest and most prestigious advertising conference in Malaysia. (See “Columns” for details)
At the 2018 OutSystems Japan Customer Conference, we gave a speech about VR ON AIR TEST, a product which won an award at last year's OutSystems Innovation Awards. We also demonstrated the product’s latest dashboard and some new functions, while allowing attendees to experience the VR SHELF TEST, through which they could virtually examine the inside of stores.
We used the Multi-Channel Edition of Sooth’s original Insight Scripter app, which enables visualization, digitalization, and previewing of brain activity for multiple people in real time to support a project focused on brain activity, AI, and classical music held by Accenture. (See “Columns” for details)
At Tanpen Juku, an event held by the Japan Association of Audiovisual Producers, SOOTH participated under the theme of understanding human emotions through VR. There, we presented a talk on the development of new VR experience systems that can track human emotions, built for the purposes of detecting the reactions of people experiencing VR content and of aggregating the data for business use.
SOOTH was also a part of the VR Salon at the digital music and digital art festival MUTEK.JP 2017. Representatives from SOOTH appeared as panelists to discuss the state of the VR industry in Japan from a global perspective. A special report on this project was featured in eizine.
SOOTH also had a booth at adtech-Tokyo, held at the Tokyo International Forum. We have also held an experiential exhibit announced at the end of July which uses our VR ON AIR TEST system for image evaluation using VR space, and we have also given talks on the development of VR Insight™ and our plans for new developments in business solutions and services.
