We design and deliver content and
services by combining visualized
psychological data with creative vision.
We are able to glean insights from the subconscious
about what influences psychology and behaviors by
tracking and analyzing vital reactions, behavior, and more.
Sooth's Anti-Heatstroke Project has won the Human Impact Award at the OutSystems Innovation Awards 2018. This is the second consecutive year in which the firm has received the award, following its win last year as Japan’s first recipient. *Last year, the experience design department (now known as Sooth) of AOI Pro. Inc. won the award. (Press release [PDF: 335 kB])
The firms participated in Beyond 2020 Night Vol. 2, a program of Thursday-night gatherings at the Venture Café Tokyo (a program/event that brings together innovators). Offering their perspectives on inclusive innovation, they served as moderators for a panel discussion on “The Thrill of Entrepreneurial Options,” an event to which student entrepreneurs were invited.
Sooth joined Daiko Advertising, Geniee, and Hitokuse to launch a joint research project, called the Emotions Sensing Lab, which will apply brainwaves, lines of sight, and other sensing data to corporate marketing. The joint project will continue with proof-of-concept trials for its platform, with the goal of analyzing the emotions of Internet video advertising viewers to generate advertisements and broadcasts that can tie to purchasing activities.
SOOTH recently teamed up with AOI Pro. and Director’s Think Tank (a group company) to deliver a presentation entitled “Capturing Hidden Insights Through Sensing Emotion” at the Kancil Festival 2018, the largest and most prestigious advertising conference in Malaysia. (See “Columns” for details)
At the 2018 OutSystems Japan Customer Conference, we gave a speech about VR ON AIR TEST, a product which won an award at last year's OutSystems Innovation Awards. We also demonstrated the product’s latest dashboard and some new functions, while allowing attendees to experience the VR SHELF TEST, through which they could virtually examine the inside of stores.
We used the Multi-Channel Edition of Sooth’s original Insight Scripter app, which enables visualization, digitalization, and previewing of brain activity for multiple people in real time to support a project focused on brain activity, AI, and classical music held by Accenture. (See “Columns” for details)
