We design and deliver content and
services by combining visualized
psychological data with creative vision.
We are able to glean insights from the subconscious
about what influences psychology and behaviors by
tracking and analyzing vital reactions, behavior, and more.
Sooth's director, Takayuki Yoshizawa, was a lecturer for an intensive course titled “Special Media Lectures I,” at the School of Media Science at the Tokyo University of Technology. Yoshizawa lectured on new challenges in communication and research, and on the future of marketing, based on a theme of “Data and Creativity.”
Sooth will have a booth (Booth No. D112 in Hall 5) at the Digital Content Expo, held from November 14 through 16 at the Makuhari Messe (to be held simultaneously with Inter BEE). The firm will exhibit its Brain Monitor, which visualizes the brain's reaction to stimuli in real time. It will also give a presentation and provide individual briefings on how the Brain Monitor analyzes the data it acquires to generate solutions to various issues faced by marketing and other professionals.
Four young aerospace engineers spoke at a public talk titled, “Next Space: The Individuals Responsible for the Next Generation of Space Development,” which was held in Roppongi's WeWork Ark Hills South Tower (where Sooth's office is located). The event is sponsored by Yspace, with support from AOI Pro. and Sooth.
AOI Pro. has sponsored a course on “Innovation and Social Issues Surrounding the Necessities of Life” at the Shonan Fujisawa Campus (SFC) of Keio University. Sooth's CEO (and AOI Pro.'s managing executive officer) Yasutoshi Nukada is scheduled to deliver six lectures during this course.
Sooth will take part in a panel discussion to be held at the Innovation Leaders Summit 2018. The topic will be “Learning from Partnerships with Start-ups: Case Studies in Capital and Business Partnerships.” The Summit is Asia's largest open innovation conference, initially conceived to generate global innovation by matching start-ups with major corporations.
Sooth's Anti-Heatstroke Project has won the Human Impact Award at the OutSystems Innovation Awards 2018. This is the second consecutive year in which the firm has received the award, following its win last year as Japan’s first recipient. *Last year, the experience design department (now known as Sooth) of AOI Pro. Inc. won the award. (Press release [PDF: 335 kB])
